We are on a mission to make health education accessible and affordable for communities worldwide.
There is a growing need for improved mental health, disease prevention, and whole-person care. We believe that integrative and complementary approaches can be essential tools in supporting our wellbeing.
By educating individuals and healthcare communities on holistic approaches to medicine, we can start to make better-informed decisions for our lives and the lives of others. It's time we move away from outdated models of disease-focused care to one that includes addressing our emotional, physical and mental needs.
Those Making It Happen
Co-Founder & CEO
Nadeya has over 8 years of experience in finance and business development after managing two multi-million dollar businesses for a Fortune 500 company, and later advising for small businesses & NGOs globally. Nadeya found her calling in integrative health after caring for her father who was diagnosed with stage 4 lung cancer and brain cancer in 2012. After studying yoga and Ayurveda in India and Nepal in 2016, Nadeya's deep interest in the integration of complementary medicine and modern medicine became relevant in the treatment of her father's illness. As her father's mental and physical health rapidly declined in 2017, she recognized that the current healthcare system was not efficiently set up to support patients seeking complementary & integrative options. After her father passed away in 2017 and eventually experiencing her own chronic illness in 2019, Nadeya began to build Zaya, an education platform that empowers, educates, and supports individuals and health professionals seeking integrative health information.
With 5+ years working in European HealthTech startups, and more than 10 years' experience in customer service-oriented roles, Jenny brings a compassionate and practical perspective to Zaya. From managing the Sales & Operations of a leading digital services platform's launch into the UK market, to overseeing the Sales Operations and Patient Care within a medical tourism focused digital health platform - Jenny's expertise is varied. She also knows first-hand the value of a holistic approach to mental and physical wellbeing, and is on a mission to empower others to make safe and well-informed healthcare decisions.
So what does Zaya mean?
"A portmanteau word is a word that results from blending two or more words, or parts of words together. In remembrance of my father, Zaheer, I wanted to create a name that carried the vibration of the love I shared with my father along with the, strength and perseverance he displayed while battling cancer. I decided to take the first two letters of his name ("Za") and the last two letters of my name "ya" to create Zaya." - Nadeya CEO & Founder of Zaya
The history of holistic medicine
Aligning our physical, mental and emotional realities has been the foundation of healing psychological and physiological illnesses for thousands of years. From Ayurveda to Traditional Chinese Medicine, holistic and mind-body systems of practice have had a widespread methodological and philosophical influence on our approach to medicine all the way up to today.
But in the 1600’s, philosopher René Descartes, popularized the concept of mind-body dualism - saying that the mind and body are separate entities. In other words, Descartes proposed "what's happening in the mind has no affect on the body". This concept influenced religious beliefs, but most importantly the practice of Western medicine and pharmacology, ultimately placing the mind-body approach to healing an individual in the shadows for years.
Yet, the influence of "holistic" medicines had such a great influence in pharmacology that many pharmacists started to create new methodologies incorporating plants into its practice. In the early 1800's we saw the first pharmacologically-active compound, morphine, being isolated by the German pharmacist, Friedrich Sertürner, from the opium plant. Later, we saw other countless active compounds being separated from plants, such as aspirin which comes from the willow bark tree and penicillin from mold. Later, the development of synthetic techniques led to a significant reduction in the importance of plant medicines.
But as we moved into the twentieth century, holistic "unorthodox" systems were slowly introduced into the field of medicine as we started to see with the practice of naturopathy and chiropractic. As our ancestors before us, we were once again connected to the integration of holistic medicine once again.
It's important to understand how the concept of the mind and body being separate entities affected the world of medicine and our natural ability to understand why we may be ill. By disconnecting our body from our mind, we inherently disconnected ourselves from understanding that our emotions affect our bodies and vice versa.
Integrative and mind-body approaches can help us to gain this awareness of these connections between the mind, body, brain, and spirit and can also offer us the opportunity to understand ourselves better.